Using Actionable Wealth & Lifestyle Insights to Personalize Engagement with Your Donors
Original Broadcast Date: Thursday, February 28
Imagine if you could leverage actionable wealth and lifestyle insights to power highly-targeted campaigns to your donors. What if you were able to personalize your outreach to your current and prospective donors based on their giving capacity, propensity to give, and over 1500 lifestyle attributes?
What if all this data was directly accessible inside your Salsa CRM? How would that impact the effectiveness and efficiency of your fundraising campaigns?
Join us for this session to see how you can take advantage of our end-to-end platform with over 250 million profiles. That’s 90% of the U.S. adult population.
Each profile includes information on an individual’s demographics, lifestyle and affinity, charitable giving history, and one’s propensity and capacity to give. And that’s just the start.
In the webinar, we’ll cover:
- Modeling & Scoring: Propensity to Give (P2G), the industry’s first, advanced data science-based, numerical score to help you hyper-personalize your engagement based on insight into your donors' giving capacity
- Industry-Best Salsa Integration: Bring our wealth scores and insights directly into your CRM