Keynote: Using Storytelling to Personalize Your Message and Grow Donors


Jay Scott
Executive Director 
Alex's Lemonade Stand 



Learn the power that storytelling holds for sharing powerful messages to grow your donors. This can be used to acquire new donors and grow your existing base.

Jay Scott is the Co-Executive Director of Alex’s Lemonade Stand Foundation, a nonprofit organization founded by his daughter, Alexandra “Alex” Scott. When Alex decided to hold a lemonade stand to help doctors find new treatments and ultimately a cure for all childhood cancers, including her own, Jay and his wife Liz supported Alex’s mission every step of the way. After cancer took Alex’s life, they established the Foundation to continue the work Alex started and find a cure for all childhood cancers.

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